Below are examples of true customer case studies of how Search Engine Marketing benefited their business and analysis of the return on investment there-of.
Yellow Pages may not be the solution.
SAM Tree Service in Dawsonville Georgia had been in business for years. He had paid handsomely for two websites in the past to be created. Each website was what I would call pretty. They were great brochures sites if he gave a business card out and pointed a client to go visit his site. However his websites never ranked for any keyword terms that were relevant to the search criteria of people wanting to hire a certified arborist or hire a tree service company. Therefore these sites never generated any leads for him. Instead to generate new business he spent over $2000 a month in yellow page advertising. The advertising did work somewhat. He claimed that he did get 4 or 5 calls a month for this price. Tim said his average sale was $1500 for tree removal. Thus he just about broke even on getting new clients.
One day Tim Costley (Owner SAM Tree Services) came home on a rainy day and saw his on yellow page book thrown in a ditch. It was all wet and nasty. This really caused him to rethink his marketing efforts. There laid his $2000 monthly spend in a ditch. How many others would also be delivered on a day like this? He started thinking that there must be a better way. He asked himself how does people searched for service companies like his. He realized that he used the internet instead of the yellow pages himself when wanting to find out more information about a product or service. A light bulb went off.
So he decided to hire us. Our billing was just $399.00 per month. Within just a few days of hiring our services; before we even were able to optimize his site he made a sale that covered our billing for an entire year. We do a lot of forum marketing. We did a review about his service and a large prospective client hired him based off of the review. He was very excited about what we had already achieved for him.
Today Tim receives 15 to 20 calls monthly off of his geo-targeted terms he desires to rank for locally. Today he ranks 6 or 7 times in the first page ranking of Google for over 120 terms. He has canceled the yellow page advertising entirely. He was so thankful for us growing his business and saving him money he actually through in complimentary tree removal for the owners of our business. Tim says “people thinks he must be a large company because of how many times his website shows up on Google.” Today Tim is laughing all the way to the bank and leaving his yellow page book in the ditch.
Today the internet is the new yellow pages. Are you listed?
Email us today at info@clickreadymarketing.com to get Ready-Click-Grow!
