The site architecture is important for achieving high keyword rankings. We analyze a sites basic design and its user friendly score. Then we proceed to reviewing meta descriptions, page titles, heading text, and anchor slugs. Site should be design with the goal of ranking for key terms and to increase conversions.
By deep drilling for keyword data and understanding search behavior this gives us a direction and reveals opportunities. Next we use this data and begin the optimizing process. There’s usually quite a lot of work to do during this stage to get your site “Click Ready.”
We then proceed to label or as many refer to the process as alt tags. Search engines currently have a difficult time understanding the meaning of pictures or images on a site. We make it easy for them and add keyword phrases to make the site more SEO friendly.
Then we do not want to overlook pretty urls. Make your urls pretty reinforces to Google, Yahoo, Bing, and other notables understand the relevancy of your sites importance to targeted keywords. Below is a quick example.
There are many other factors such as load speed, internal linking structure, sitemaps, and of course page content. Content is king and must be properly written to achieve proper results. Some website design such in Joomla 1.0 or all flash can prevent search engine from knowing little about your site except words contained in the domain.
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