How Digital Marketing will Change in 2022

 With new developments in technology and ever changing social media trends, digital marketing has rapidly adapted to new mediums and customer expectations over the years. In the era of constant connection, today’s digital marketing strategies are constantly evolving, which means that businesses need to look to the future to stay on top of new trends. Where is digital marketing going in the next few years? We have some insider data to keep you ahead of the game.

Full Circle Solutions

With the rise of one-click convenience, the days of single service marketing agencies are over. Rather than hiring one company to handle social media accounts, and another to manage your content creation, marketing agencies will need to offer powerful one-stop solutions.

Consolidating SEO and marketing analytics with branding and outreach, digital marketers will be expected to manage a company's voice across the board. Expect to see agencies building personal relationships with clients and their customers as boilerplate solutions are passed over in favor of personalized strategies designed to capitalize on new social media platforms and device capabilities. There will be more solutions and AI focused PPC Management . We do expect to also see a rise in mobile app development.

New Audiences, New Methods

While traditional print media falls to the wayside, brand marketing is quickly moving toward an exclusively digital space, where it will be increasingly necessary to meet people where they're at. As users shift toward information gathering on social media rather than traditional google searches, it’s important to put your brand front and center.

The good news is that digital marketing has already begun adapting to this new reality. By combining traditional SEO marketing services  with social media stories and targeted ads, companies can utilize the power of social platforms to create authentic brand experiences for users.

Plus, it’s easier than ever to track ad campaigns and gather important data on customer expectations. Expect to see more reliable data collection and more targeted design choices in the coming years as scientific data collection methods move to the forefront of analytics.

The Death of Programmers

The much heralded death of programmers is still a few years out, but make no mistake, technological advancements and DIY solutions are quickly on the rise. “Drag and Drop” design and mobile editing software are already becoming popular solutions for budget conscious companies looking to push content.

The real game changer is going to be the ever increasing presence of Artificial Intelligence (AI) scripts and chat-bots. As AI software becomes more advanced, you can reasonably expect computers to perform basic marketing techniques at a fraction of what agencies charge today. Smart marketers will stay competitive in the future by investing in these new technologies today.

Honing in on Targeted Advertising

While users’ tolerance for ads has sharply declined, the rise of targeted ads that personally appeal to users will continue to be perfected. The most successful ad campaigns make powerful connections with users through the use of stories and personal touches that evoke emotional responses.
 

More and more customers expect honest, friendly, and helpful content from companies, delivered with approachable humor and political awareness. While AI software can handle basic tasks, the new expectation for “human” connections with businesses will be best handled by marketing agencies with an acute working knowledge of the targeted audience.
 

Remarketing Ads will be more in-depth and product-based, highlighting single products most likely to connect with users. As paid ads become standard, they will cater to very specific demographics, practically on an individual scale.
 

It’s vitally important to stay on top of changing digital marketing trends. As big brand companies are pushed aside for trendy new start-ups that appeal to users’ need for accessible, useful content, there’s always room for new competition. By utilizing a digital marketing agency that provides multiple services under one roof, you can start personalizing your product with social media outreach, targeted advertising, and trustworthy, transparent stories designed to pull users in.
 

ClickReady Marketing is a Georgia SEO Agency that  can help your business reach its full potential. We stay on top of industry trends and are always adjusting our techniques to appeal to the ever-changing market. Choose ClickReady Marketing as your Atlanta PPC Management and SEO Service  404-923-0015