5 Reasons to Utilize Local Search Marketing

With today’s digital impact on society, it’s important businesses have an online presence. Research
suggests 70-80% of consumers in Atlanta research a business online before making a purchase. All
businesses benefit from websites, whether they are an e-commerce business, service business, or even
a restaurant. In addition to using SEO to help with organic rankings, your company should also utilize
local search marketing, and for these 5 reasons:

1.Your business will show in the Google Maps

Google is programmed to find the most relevant websites for its users. It provides ads, organic site
listings, and a variety of other user-friendly options to help internet users find the data they are looking
for. The Google Map is one of the most helpful local search marketing tools a business should use.

For your business to show up in the Google Map, you must have a Google My Business account, and
optimize the information included in the account. Include your business name, address, phone number,
company hours and more to receive the best results. After a user searches a specific term, the Google
Map lists three relevant businesses closest to his or her proximity. It lists reviews and pricing in addition,
to help users decide on which company to use.

2. Appears at the top of Google search results

In addition to providing important information and showing users which business is located the closest,
companies that utilize local search marketing will show at the top of Google search results. Having your
business name, a picture of its storefront & other helpful information at the top of a user’s screen
ensures your information is seen. Local search marketing is an easy way to get your business at the top
of Google’s search results in case your organic rankings are struggling.

3. Helps companies stand out against competition 

Because of its increasing popularity, local SEO or search marketing is being used across all business industries.
It’s more important now to utilize Google My Business to help you stand out against competition. If your
competitor is showing up at the top of Google search results and is being placed on the Google Map, it’s
very likely they are stealing your customers.  At ClickReady Marketing, we offer affordable Local SEO pricing plans to fit your budget.

4. Over 75% of local mobile searches result with a purchase 

Research suggests more than 75% of local mobile searches result with a purchase. With the fast-paced  environment we are living in, we rely heavily on online sources to provide us with the information we’re  looking for.

Luckily, Google has its magical way of knowing when users are searching for information versus when  they are wanting to buy something. When you search “luxury homes for sale,” “luxury homes for sale,” or even just  “Atlanta luxury homes” Google assumes you are looking for a home staging company and will show you the closest house staging companies  based on your location. Google is always looking to answer its users’ wants and needs, and this is why  local search marketing is so important for businesses.

5. Easy & effective way to promote your business 

In addition to providing great results, local search marketing is easy for companies to set up. Taking a  minimal amount of time, Google My Business accounts ask for a small amount of required information.   By only asking for your business address, company hours, and a few other pieces of information, your  local business listings present the needed info for consumers to quickly make a decision about using  your business. This easy and effective promotion is user friendly, will help you stand out against  competition, and will generate a larger amount of sales.

Local Search Marketing is ideal for restaurants trying to win local terms like restaurants on the Marietta Square a recognizable area or a term such as Roswell Restaurants going for a city name and keyword combination. Most all local business could benefit from the approach. Example would be tree service in Dawsonviille, is a term that would show up in the Google Business Platform.  So think local and win local!

If you need help setting up local search marketing for your business, call ClickReady Marketing. In addition to local search techniques, we help companies with SEO, PPC management, and other digital marketing services.

Located just north of Atlanta, we help clients across the nation with their online marketing. Call today for a free consultation.