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Use eBlasts to engage your customers and drive sales.

Our email marketing team is dedicated to designing specialized campaigns that work for your company

Email marketing has been around for several years, and online marketing experts suggest it is here to stay. Over 75% of Americans own a smartphone and have access to their email in their hands. Using eBlast outreach is great for B2C companies who want to promote their products to customers, but it is also an effective tool for service companies who want to remind customers when it may be time to schedule service.

Many companies have jumped on the email marketing trend, and customer email inboxes often get cluttered. Smart email marketing will help you stand against your competition! Partnering with one of Atlanta’s email marketing companies can help you create engaged customers and drive sales.

Most email marketing platforms will send you a report after your campaign is sent, including how many people opened and/or clicked on a link in your email. However, an SEO Marketing Agency will be able to track your customers’ actions after they visit your website from your email.

It All Starts With The Subject Line

When scrolling through an email inbox, it only takes a third of a second for users to decide whether or not to open your email. This is why it is critical your subject line is intriguing! You want your subject line to be exciting, but also relatable to what you are offering inside. If someone opens your email and does not find the information they are looking for, it could ruin their experience and they may unsubscribe from your emails.

Similar to your subject line, your sender name impacts your user’s experience. Using employee names, such as “Amanda at ClickReady Marketing” vs “ClickReady Marketing” will make your email feel more personal, and people will be more inclined to open and read it. Additionally, certain techniques, such as using a mix of capitalization, symbols, and/or emojis can improve your open rate. Every business is different.

Time of Day Affects Your Open Rate

Another important factor that affects your open rate is the time of day your emails are sent. Through our experience, we have found mid-morning around 10am the best time of day to send an email during the week. Tuesday-Thursday are usually better days during the week, and early Saturday morning or Sunday evening are better times for emails on the weekend. Of course, every business and industry is different. It usually takes several emails to figure out what day and time work best for your company.

If your email list includes people across the country or even the world, you will want to take this into consideration. For instance, if you sent an email at 1pm EST that said “Good Afternoon!” and someone on your list lived in California, they would receive the email at 10am. This looks unprofessional to them, and they may opt out of your emails. Working with one of the smart email marketing companies in Atlanta will help ensure you do not run into a related issue

Personalization is Key

One really cool tool that online business are using now is personalization. Many email marketing platforms (such as Salesforce, MailChimp, and others) can store not only emails, but other data about the people on your email list. By using merge tags, you can easily enter your customers’ first name, last name, email, phone number, and address into your emails.

Instead of typing this information out manually for the hundreds or thousands of subscribers on your list, this data will be automatically imported into your email. Users are more likely to engage with your campaigns if they see their name either in the subject line or body copy of your email. These personalization techniques add a warm touch to your campaign, and users feel like a valued part of your company, rather than just another potential sale.

Keep Your Emails Interesting & Relatable

When looking at the big picture, you want to keep your emails interesting and relatable. Instead of trying to push out coupons and sales, try to take a peek into your customer’s perspective. What are they thinking about? What types of products or services do they want or need now? Portray this information carefully. Provide links to helpful blogs, buttons or callouts to purchase or schedule a service, and always, always, always include your phone number!

Make sure to set a primary goal before designing your email. Whether it is a form fill, a click to a blog, or a click to your coupon page, this should be the backbone of your email. You can have secondary goals, but your primary goal should be the most evident. There are many ways to do this, such as using a specific color, adding white space before and after your call to action, increasing your font size, or using bold font.

Work With a Top Atlanta Email Marketing Company!

There are many factors to consider when creating an email marketing campaign. Deciding on an appropriate subject line, the time and day your email is sent, and how to use personalization all while keeping your email interesting is often difficult. As a business owner or marketing manager, you have many other responsibilities to take care of. At ClickReady Marketing , we understand.

As one of Atlanta’s top email marketing companies, we specialize in e-blasts and monthly newsletters. Our email marketing team is dedicated to designing specialized campaigns that work for your company. If you are interested in learning how email marketing or other online marketing services can be beneficial for your company, give us a call at 404-850-8333 .

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